1. Principle
OptimReach retains personal data only for as long as necessary to fulfil the purposes for which it was collected, to provide the Services under our agreement with you, and to comply with legal obligations. When data is no longer required, it is securely and permanently deleted.
2. Retention Schedule
| Data category | Retention period |
|---|---|
| Workspace data (contacts, conversations, orders, flows) | Duration of your subscription, plus 90 days after termination |
| Soft-deleted data | Permanently hard-deleted after a 30-day confirmation period |
| System backups | 30-day rotation; deleted data purged as backups expire |
| Media files (Cloudflare R2) | Deleted with workspace data; CDN edge cache is purged |
| Financial records (invoices, payment history) | 7 years, as required by financial regulations |
3. Deletion Process
When data reaches the end of its retention period:
- Customer-facing data is soft-deleted first, then hard-deleted after a 30-day confirmation period.
- Backups containing the data are allowed to expire on their normal 30-day rotation schedule.
- Media files stored in Cloudflare R2 are deleted from storage and the CDN edge cache is purged.
- We do not retain "deleted" data for analytics or product improvement. Deletion is permanent.
4. Customer-Requested Deletion
Customers may request deletion of their workspace data at any time by emailing privacy_optimreach@metagrad.in. We will action the deletion within 30 days and confirm by email.
5. Data Subject Erasure Requests (GDPR / DPDP)
Where an End User of a Customer exercises their right to erasure, the Customer (as Data Controller) should instruct OptimReach via privacy_optimreach@metagrad.in. We will process the erasure within 30 days and confirm. We will not action direct erasure requests from End Users without Customer instruction, as the Customer is the Data Controller for End User data.
6. After Account Termination
On termination of a Customer's subscription:
- All workspace data is retained for 90 days to allow account recovery or data export.
- After 90 days, all workspace data — including customer contacts, conversations, orders, and flows — is permanently deleted.
- Financial records (invoices, payment history) are retained for 7 years as required by law.
- You will receive an email reminder 14 days before permanent deletion occurs.
Questions: privacy_optimreach@metagrad.in
Questions about this document? Email hello_optimreach@metagrad.in or reach us via the contact page.